
Seamless online shopping solutions from retail in one application with helpful features
Seamless online shopping solutions from retail in one application with helpful features
Seamless online shopping solutions from retail in one application with helpful features
BRIEF
BRIEF
A well-known retail company has 25,000 stores spread throughout Indonesia. The products from this shop are all daily necessities such as rice, oil, cleaners, various foods, various drinks and others.
To increase sales transactions, the company wants to develop an online shopping application system that allows customers to shop repeatedly and on a schedule.
The company also wants the order to be delivered by the store closest to the customer's residence, so that delivery is faster and more efficient.
A well-known retail company has 25,000 stores spread throughout Indonesia. The products from this shop are all daily necessities such as rice, oil, cleaners, various foods, various drinks and others.
To increase sales transactions, the company wants to develop an online shopping application system that allows customers to shop repeatedly and on a schedule.
The company also wants the order to be delivered by the store closest to the customer's residence, so that delivery is faster and more efficient.
THE CHALLENGE
THE CHALLENGE
Providing solutions in compiling shopping lists, creating recurring orders for weekly or monthly shopping, and arranging delivery times through the customer's preferred store.
In addition, you must ensure that the user interface and user experience of this application system are easy to use by customers of various ages and educational backgrounds.
In addition, you must ensure that the user interface and user experience of this application system are easy to use by customers of various ages and educational backgrounds.
The Research
User Persona
User Persona
After conducting research on user problems and needs, a user persona is formed which is used to map and rewrite it more clearly and in detail.
After conducting research on user problems and needs, a user persona is formed which is used to map and rewrite it more clearly and in detail.

JHON CARTER
Benny is a remote worker who works from home every day. He almost never leaves the house except to buy daily necessities every week in the evening or afternoon. However, he often forgets the items he has to buy, especially since he has to look for the same items every time and it takes quite a lot of time. He once tried ordering online, but he had difficulty choosing the right time.
goals
It's difficult to go to the shop directly because of time.
Cannot set time for delivery of goods.
Difficulty remembering shopping lists.
The products purchased are always repeated every week.
FRIUSTATIONS
Save time by purchasing products online.
Flexibility in arranging delivery times.
Helpful tool for organizing shopping lists.
Can make repeat orders for products purchased regularly.

JHON CARTER
Benny is a remote worker who works from home every day. He almost never leaves the house except to buy daily necessities every week in the evening or afternoon. However, he often forgets the items he has to buy, especially since he has to look for the same items every time and it takes quite a lot of time. He once tried ordering online, but he had difficulty choosing the right time.
goals
It's difficult to go to the shop directly because of time.
Cannot set time for delivery of goods.
Difficulty remembering shopping lists.
The products purchased are always repeated every week.
FRIUSTATIONS
Save time by purchasing products online.
Flexibility in arranging delivery times.
Helpful tool for organizing shopping lists.
Can make repeat orders for products purchased regularly.
Problems
PAIN POINTS
PAIN POINTS
After getting the user persona results, I mapped the problem into parts.
Pain Points
Keterbatasan Akses Fisik ke Toko
beberapa pelanggan menghadapi kendala dalam mengakses toko fisik, terutama jika jauh dari tempat tinggal mereka.
Ketidaktauan Jadwal Pengiriman
Proses pengiriman produk kebutuhan sehari-hari dapat memakan waktu yang lama
Kesulitan dalam Menyusun Daftar Belanja
Proses pengiriman produk kebutuhan sehari-hari dapat memakan waktu yang lama
Kurangnya Kemudahan Berbelanja Secara Terjadwal
Pelanggan harus melakukan pembelian secara manual setiap kali ketika pembelian kebutuhan sehari-hari
Competitor Analysis
Competitor Analysis
Boom, based on user reviews from 3 competing applications, they feel the same problem regarding the problems given/pain points, and the average of the three ratings is that delivery takes too long and is difficult to track.
Boom, based on user reviews from 3 competing applications, they feel the same problem regarding the problems given/pain points, and the average of the three ratings is that delivery takes too long and is difficult to track.




NEW PAIN POINTS ?
Unexpectedly, after I researched there were several other new points that I found, namely
Unexpectedly, after I researched there were several other new points that I found, namely
Delivery tracking difficulties
Pengguna kesulitan untuk mengecek pesanan mereka dan info yang diberikan tidak terlalu jelas
Finally, I found the latest pain point, and I will show the features or solutions that I provided from several points that I found from the brief provided
Finally, I found the latest pain point, and I will show the features or solutions that I provided from several points that I found from the brief provided
Finding Solution
Solution
Solution
And here are the solutions I gave to the five pain points I found in previous research, What are they?
And here are the solutions I gave to the five pain points I found in previous research, What are they?
SOLUTION
Tokolia Apps
The Tokolia application is here to help users of all ages and education levels to get daily necessities easily and in an organized manner.
Make repeat orders for products that are purchased regularly.
Users can make repeat orders when they have completed a transaction, and it makes it easier for them to order daily necessities.
Clear and real-time order tracking
Users can know orders or track ordered orders.
Organize your shopping list by store
Users can compile shopping lists from shops for daily needs.
Set Delivery Schedule
Users can set delivery schedules from date to time MORNING, AFTERNOON, AFTERNOON, NIGHT.
SOLUTION
Tokolia Apps
The Tokolia application is here to help users of all ages and education levels to get daily necessities easily and in an organized manner.
Make repeat orders for products that are purchased regularly.
Users can make repeat orders when they have completed a transaction, and it makes it easier for them to order daily necessities.
Clear and real-time order tracking
Users can know orders or track ordered orders.
Organize your shopping list by store
Users can compile shopping lists from shops for daily needs.
Set Delivery Schedule
Users can set delivery schedules from date to time MORNING, AFTERNOON, AFTERNOON, NIGHT.
THE SCOPE
THE SCOPE
Creating Mockup / Hi-Fi
Prototyping Mockup
Present to Client
Create and Add Features
Creating Mockup / Hi-Fi
Prototyping Mockup
Present to Client
Create and Add Features
THE SCOPE
Creating Mockup / Hi-Fi
Prototyping Mockup
Present to Client
Create and Add Features
Deliverable
Home Page
Home Page
The initial menu displays a list of products by store, so that in one section there is only a list of products in that one store.
The basket and checkout menu also displays a list of baskets per store.
The initial menu displays a list of products by store, so that in one section there is only a list of products in that one store.
The basket and checkout menu also displays a list of baskets per store.



Set Delivery Schedule
Set Delivery Schedule
There is a feature to arrange delivery by selecting the delivery date and time, either morning, afternoon, evening or evening.
There is a feature to arrange delivery by selecting the delivery date and time, either morning, afternoon, evening or evening.



notification
notification
After making payment, there is a final note and notification to respond to the user that the goods will be sent as previously requested.
After making payment, there is a final note and notification to respond to the user that the goods will be sent as previously requested.



Make repeat orders for products that are purchased regularly.
Make repeat orders for products that are purchased regularly.
After making a transaction, users can make recurring orders for daily necessities or basic materials that are needed, and can be set whether they want to do it weekly or monthly.
After making a transaction, users can make recurring orders for daily necessities or basic materials that are needed, and can be set whether they want to do it weekly or monthly.



Zananda Aditya
FEATURED WORKS
Vines Indonesia Revamp
Portofolio by Zananda Aditya
Zananda Aditya
FEATURED WORKS
Vines Indonesia Revamp
Portofolio by Zananda Aditya
Zananda Aditya
FEATURED WORKS
Vines Indonesia Revamp
Portofolio by Zananda Aditya