Revamping the website to Enhance User Experience and Attract Millennial and Gen Z Shoppers
BRIEF
Vines Indonesia is a company that sells alcoholic beverages and has several outlet branches in Indonesia, and can also be ordered through e-commerce. Vines Indonesia also has its own website for selling its products, but users often find it difficult to navigate and understand the layout when making a purchase, so they prefer to order the drinks through e-commerce.
The reason for revamping this website is to target millennial and Gen Z users with a better design and to encourage users to shop on the Vines website itself instead of e-commerce.
THE CHALLENGE
Providing solutions in compiling shopping lists, creating recurring orders for weekly or monthly shopping, and arranging delivery times through the customer's preferred store.
In addition, you must ensure that the user interface and user experience of this application system are easy to use by customers of various ages and educational backgrounds.
The Research
Competitor Analysis
After conducting research on user problems and needs, a user persona is formed which is used to map and rewrite it more clearly and in detail.
JHON CARTER
Benny is a remote worker who works from home every day. He almost never leaves the house except to buy daily necessities every week in the evening or afternoon. However, he often forgets the items he has to buy, especially since he has to look for the same items every time and it takes quite a lot of time. He once tried ordering online, but he had difficulty choosing the right time.
goals
It's difficult to go to the shop directly because of time.
Cannot set time for delivery of goods.
Difficulty remembering shopping lists.
The products purchased are always repeated every week.
FRIUSTATIONS
Save time by purchasing products online.
Flexibility in arranging delivery times.
Helpful tool for organizing shopping lists.
Can make repeat orders for products purchased regularly.
Problems
PAIN POINTS
After getting the user persona results, I mapped the problem into parts.
Pain Points
Keterbatasan Akses Fisik ke Toko
beberapa pelanggan menghadapi kendala dalam mengakses toko fisik, terutama jika jauh dari tempat tinggal mereka.
Ketidaktauan Jadwal Pengiriman
Proses pengiriman produk kebutuhan sehari-hari dapat memakan waktu yang lama
Kesulitan dalam Menyusun Daftar Belanja
Proses pengiriman produk kebutuhan sehari-hari dapat memakan waktu yang lama
Kurangnya Kemudahan Berbelanja Secara Terjadwal
Pelanggan harus melakukan pembelian secara manual setiap kali ketika pembelian kebutuhan sehari-hari
Finding Solution
Solution
And here are the solutions I gave to the five pain points I found in previous research, What are they?
SOLUTION
Tokolia Apps
The Tokolia application is here to help users of all ages and education levels to get daily necessities easily and in an organized manner.
Make repeat orders for products that are purchased regularly.
Users can make repeat orders when they have completed a transaction, and it makes it easier for them to order daily necessities.
Clear and real-time order tracking
Users can know orders or track ordered orders.
Organize your shopping list by store
Users can compile shopping lists from shops for daily needs.
Set Delivery Schedule
Users can set delivery schedules from date to time MORNING, AFTERNOON, AFTERNOON, NIGHT.
THE SCOPE
Creating Mockup / Hi-Fi
Prototyping Mockup
Present to Client
Create and Add Features
Deliverable
Home Page
The initial menu displays a list of products by store, so that in one section there is only a list of products in that one store.
The basket and checkout menu also displays a list of baskets per store.
Set Delivery Schedule
There is a feature to arrange delivery by selecting the delivery date and time, either morning, afternoon, evening or evening.
notification
After making payment, there is a final note and notification to respond to the user that the goods will be sent as previously requested.
Make repeat orders for products that are purchased regularly.
After making a transaction, users can make recurring orders for daily necessities or basic materials that are needed, and can be set whether they want to do it weekly or monthly.
Zananda Aditya
FEATURED WORKS
Vines Indonesia Revamp
Portofolio by Zananda Aditya